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Yash Poddar, reaviles the story behind adracoin.

Yash poddar: “Entrepreneurship can be a tough and long journey for many people. Some get lucky and succeed the first time. For me, that wasn't the case. Growing up in a Marwadi family where getting into the family business and carrying on the legacy was the only option for the successors, I never thought of becoming an entrepreneur. I never objected to it nor went against my family. The idea of becoming an entrepreneur came to me quite abruptly. After getting into the family business, I realized that I wasn't getting the opportunity to properly tap into my talents. It was then when I decided I wanted to start something of my own and burst my bubble. I despised the feeling of having everything presented to me on a silver platter. At the back of my mind, I wanted to prove myself and do all the fantastic things I knew I was capable of. One of them was creating my firm.

Sometimes innovation can be quite simple. I wanted to offer people what I felt was long forgotten. I decided to offer notepads, diaries, and planners which are not only useful but also creative. Seeing individuals attend meetings and take notes digitally, as opposed to me writing things down in my diary, made me rethink the present era of digitalization. My goal with this enterprise was to be more conventional and to bring back the old classic pen and paper days, a collection celebrating the art of putting pen to paper. Adra is a collection of innovative, environmentally friendly, and sustainable products that speak to their uniqueness and inventiveness.

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The biggest challenge that I faced was convincing my family to let me step aside and start my firm. But I knew what I was doing and believed in myself Overcoming them was a delight for sure and every time there was a feather in my cap, I felt as though I made my family proud. I was too terrified to leave my shell and start anything on my own, but I couldn't live my life worrying about what might have occurred. Rather than simply predicting the future, I believe in living it."

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