Tuheena Raj-Founder's Insights June 2025 Edition 22

Tuheena occupies a singular intersection where creative writing meets brand marketing, turning language into both art and commercial advantage. From her base at an early-stage startup she orchestrates content strategy by day, while nights are given over to lines of poetry that ripple across Instagram feeds and catch readers hungry for sincerity. The duality, far from conflicting, nourishes each side of her craft. Her journey did not sprint out of a creative-writing seminar; it started inside conventional corporate cubicles. Reports, metrics, and quarterly targets trained her mind, yet the quiet compulsion to write never dimmed. When she pivoted into full-time brand management, she guarded a parallel path online, posting bite-sized verses that soon grew into contemplative essays. What began with a single phone and midnight drafts evolved into a thriving digital storytelling community, now treated by emerging poets as a beacon for building a faithful online audience. Search queries for creative writing tips, brand storytelling, and Instagram poetry often lead curious readers straight to her page, evidence of organic SEO she never artificially pursued.

She keeps a fierce faith in words, believing they connect, heal, and stir reflection. That creed frames every decision—sometimes clashing with profit-first logic, still she hold her ground. Instagram poetry demands authenticity; the startup demands scale; her ever-present puzzle is melding both without losing soul. The outcome is a writer-strategist who can read market pulse yet refuse hollow buzzwords, preferring prose that makes audiences pause and maybe breathe deeper.

Her lessons arrived unvarnished. Early gigs paid coffee-money rates because she undervalued her craft. It felt tactical—get a foot in the door—yet those deals fixed a low ceiling. She now tells fledgling creators to “price for respect, not survival,” arguing that firm boundaries teach clients to appreciate creative labour. Another misstep involved chasing every brief that flashed across the inbox; after burnouts she learnt to curate work that echoes her purpose, even if it mean slower revenue streams.

Childhood prepared the canvas long before professional life supplied brushes. Parents filled the house with dog-eared novels, staged impromptu debates over dinner, and escorted her to plays where dialogue crackled with subtext. Weekends echoed with ghazals while Odissi dance lessons taught rhythm and silence alike. Such an upbringing sharpened her ability to read feeling between lines—and later to write it. She believes families help entrepreneurs most by nourishing curiosity and treating creative ambition seriously, even when they don’t yet grasp its outline.

Technical resources were minimal, cash even less, yet she had what mattered: a phone camera, Wi-Fi, and stubborn will. Balancing a demanding day job with nocturnal writing marathons required ruthless time budgets. The surge of AI-generated content threatened to flood timelines with synthetic prose, so she doubled down on emotional depth unfakeable by algorithms. Audie

She describes her enterprise simply: she tells stories. Brands hire her to sculpt authentic narratives; readers follow her for verses that feel almost whispered. She views the creative industry as powered by feeling—people remember how words make them feel more than the words themselves. nce metrics show the gamble keeps paying.

Cultivate depth before chasing visibility. In a world that often rewards speed and surface, take the time to understand your craft, your voice, and your “why.” Whether you're building a business, a creative practice, or a personal philosophy, substance will always outlast spectacle. Don’t be afraid to evolve slowly, privately—even quietly. The work that endures is rarely rushed.

Business velocity can be dizzying and peers may overlook the emotional expenditure behind a poem or content campaign. Tuheena prefers endurance through authenticity, letting consistent quality outshine noise. She champions collaboration over competition, building networks rather than mere follow-counts. Projects with photographers, designers, and boutique firms amplify her reach while elevating their brand narratives—proof that mutual uplift still works quite fine.