Sarvesh Shrivastava - Edition 30 - The Entrepreneurs of India

Sarvesh Shrivastava, founder of Alventra Marketing, leads a digital consultancy specializing in local SEO and digital marketing. His journey into the world of digital growth is both inspiring and grounded in real impact. With over 70,000 followers across X and LinkedIn, he has transformed his personal brand into a powerful engine for business growth. This online visibility has brought in a stream of inbound leads, strategic partnerships, and even speaking opportunities - like his session during Chiang Mai SEO (CMSEO) week. His audience connection builds instant trust, often before clients even reach out.

He says, “Social media marketing is easily one of the best things I’ve done for both my business and personal growth,”. 

His passion for digital started early. As an eighth-grader, he began blogging about tech. What began as curiosity turned into a business when he sold his own blog two years later for ₹15 lakh. That experience opened the door to website flipping, and he went on to grow and sell multiple blogs for six-figure amounts. As his success gained attention, business owners began seeking his help - eventually leading him to pivot into local SEO and start Alventra Marketing. Today, he is ranked among the Top 2 SEO consultants globally by Favikon. It’s a recognition that marks over a decade of dedication, experiments, and consistent client results. “After 13 years in SEO, it’s a milestone and a reminder that the late nights have been worth it,” he says.

His work has also been featured by top Indian media outlets such as Republic TV, Zee News, Times of India, and Hindustan Times. These appearances weren’t planned but emerged from his reputation for results and reliability. For Sarvesh, these accolades are personal reminders of the distance traveled - from blogging in school to becoming a respected voice in the SEO community. 

The idea for Alventra Marketing was sparked when local business owners from the U.S. began messaging him on LinkedIn and X, asking for help. What began as a few consulting calls evolved into a full-service agency. Today, he leads a fully remote team of 10, dedicated to helping local businesses achieve real growth.

One standout example is a small HVAC company that Sarvesh and his team helped scale from zero leads to $170K/month in just a few months. The method? They revamped the company’s Google Business Profile, gathered genuine reviews and photos, and created location-specific service pages targeting high-intent keywords like “AC repair near me.” Backed by local blog content and strong backlinks, the strategy led to nonstop phone calls and a booked-out calendar.

“It’s all about dialing into what actually drives local calls and revenue - not vanity metrics,” Despite the effectiveness of SEO, he often sees small businesses making avoidable mistakes. Many treat SEO as a one-time setup or ignore critical tools like Google Business Profile. Others chase broad, high-volume keywords rather than hyper-local ones that actually convert. His focus is on helping businesses simplify their approach and prioritize what truly moves the needle. The HVAC case wasn’t a one-off. In 4–5 months, the business transformed from near shutdown to consistently earning over ₹1 crore a month in revenue. The entire strategy was rooted in local optimization, trust-building, and service visibility.

In a world flooded with paid ads and fast fixes, Sarvesh remains a strong advocate for the long-term value of organic SEO. “With ads, you’re renting success. With SEO, you’re building an asset that keeps paying you back over time,”. 

While he began as a blogger, his current focus is squarely on agency growth. The content discipline and trust-building skills from his early days now fuel Alventra’s client strategies. That evolution - from writer to entrepreneur - helps him lead with both creativity and structure.

Each client engagement begins with a deep-dive strategy and audit session. This is followed by a custom roadmap that includes technical improvements, Google profile optimization, content planning, and authority-building through backlinks. Transparency is key, with regular updates and reports provided throughout. 

Alventra positions itself not as a service vendor, but as a growth partner. Local businesses face unique SEO challenges - fake reviews, inconsistent directories, and competing with both big brands and nearby rivals. They also need to earn trust quickly. Alventra’s approach helps clients become the go-to option in their geographic space. 

Staying ahead of ever-changing algorithms is a challenge Sarvesh meets with hands-on testing, constant learning, and real-time dialogue within the SEO community. His philosophy isn’t about jumping on trends but about mastering the fundamentals: technical health, relevance, and local authority.

To aspiring creators and marketers, his advice is clear: “Be real and show up consistently. Don’t copy trends - share what you’ve learned. People connect with authenticity, not polished corporate talk.”

As an established name in the SEO industry, he shares,  “Play the long game,”. “Whether it’s SEO, building an audience, or growing a business - shortcuts don’t last. The people who win aren’t the ones with the flashiest start - they’re the ones who refused to quit.”