Sanjay Nuthra- The Entrepreneurs of India Magazine

Sanjay’s journey did not begin with a polished setup or a long list of contacts. He entered the digital space with almost nothing in hand except a strong pull toward content creation. He often shares that he started with zero network, zero money and zero direction, but what kept him going was something far more important. He stayed obsessed with improvement and kept showing up even when no one was watching. That steady push helped him grow multiple YouTube channels to millions of views, and over time his work crossed four billion organic views across different projects. When people kept asking him for help, he realised that his methods were working not just for him but for many others too. Bizkro came from that demand and from his decision to stick to what he already knew well.

His rise in this space came with plenty of tough days. He talks about two lessons that shaped him. The first is that consistency beats talent. The second is to stop waiting for the perfect moment because speed matters. Many of his setbacks came from overthinking rather than from taking bold steps. He kept learning from every wrong turn and treated each stumble as part of the climb.

Sanjay often shares one simple teaching for anyone trying to grow in the digital world. He believes every professional must learn how to speak on camera. He calls video a kind of power that can lift a business or personal brand faster than anything else. In his words, “If you can talk, you can grow.” He sees people with great skill sets stay unseen only because they shy away from the lens. For him, camera comfort is a compulsory skill for this era.

He is also quick to credit his family. They did not fully understand the online world when he began, but they trusted him enough to let him find his own way. That trust became a silent anchor through the early years. He feels families today can encourage young creators by allowing them to try new things instead of pushing old career models. The internet offers far more paths than earlier generations ever imagined and he believes young people should be allowed to chase them with freedom.

In his early days, help was almost impossible to find. No mentors, no system and no clear direction. He figured things out through trials, mistakes and hours of studying creators who were already doing well. He often says that when you lack resources, you must become resourceful. Almost every entrepreneur he admires started in the same raw way.

One of his biggest challenges was staying steady when the numbers moved slowly. It is very easy to lose interest when views dip or growth pauses. He kept going by focusing on data instead of emotions. Data told him where to improve. Emotions told him to stop. He chose the first.

His work today revolves around teaching people how to use YouTube and Instagram to grow their business or personal brand through organic content. He keeps his message simple so beginners never feel lost. He often reminds them that discipline is the real fuel behind every creator who lasts.

The digital field moves fast and Sanjay sees that as its biggest advantage. A person can change their income and influence in a short span of time by showing up every single day with intent. He adds only one piece of advice for anyone who wants to create an impact. “Stop consuming. Start creating.” He believes your first one hundred videos will be bad and that is okay. What matters is that you release them and improve while moving.

His story continues to draw attention across India’s growing creator economy, and his work with Bizkro keeps expanding as more people look for organic growth in a crowded digital world.