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Lohith Nanjappa | 100 Inspiring Entrepreneurs of India 2023





Lohith Nanjappa has navigated a unique and transformative entrepreneurial journey, showcasing the power of resilience, adaptability, and a pursuit of passion. Raised in a structured army environment by his mother due to his father's military commitments, he early on learned to face life's challenges with determination.


Despite initial academic struggles, he made a bold decision after college, breaking away from the traditional 9-to-5 career path in search of more fulfilling endeavors. 


The spark for his entrepreneurial spirit ignited during his time in the modeling industry when a desire to join a gym led to a profound realization about health and well-being.


Lohith envisioned revolutionizing the health and fitness industry, not only for personal well-being but also by innovating new revenue streams. This marked the beginning of his entrepreneurial journey, characterized by resilience, adaptability, and an unwavering pursuit of a dream.





Throughout his journey, he embraced failures as learning opportunities, recognizing the importance of thorough market research, adapting to changing circumstances, building a strong team, and effective financial management. 


These experiences shaped his approach, fostering resilience, adaptability, and a commitment to continual improvement.


In a country where conventional career choices often prevail, he faced initial lack of support from his family. His advice to parents of entrepreneurs emphasizes adapting with the times and recognizing that success can manifest in unconventional paths. Reflecting on his 15.5-year journey, he doesn't consider himself 'successful,' finding drive in the perpetual pursuit of growth. His mantra is to always maintain a positive approach, never being convinced that success has been achieved.





As the founder of T99 FITNESS, Lohith faced challenges in reshaping people's perceptions of health and fitness. T99 FITNESS's innovative business model revolutionizes revenue generation for fitness centers, offering comprehensive online and offline subscriptions and introducing dynamic interactive approaches.


The unique 99-day lifestyle transformation program empowers individuals worldwide to adopt sustainable health and fitness habits. As a lifestyle coach, he finds inspiration in the diverse network of individuals he encounters, tailoring his approach to add significant value to their lives.





His advice to India's youth emphasizes harnessing available resources, cultivating a visionary mindset, and embracing a forward-thinking perspective. He believes the path to success is paved with dedication, continuous learning, and an unwavering belief in boundless potential.


Finally, Lohith encourages a shift in perspective on fitness, viewing it as a pathway to unlock our true superpower. Embracing a healthy lifestyle becomes a superpower, a secret weapon against mental health concerns, inspiring others on a journey toward holistic wellness and fulfillment.



This Story is brought to you from the book: 100 Inspiring Entrepreneurs of India 2023.

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