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Dr. Milin Shantilal Shah | 100 Inspiring Entrepreneurs of India 2023




Dr. Milin Shantilal Shah's remarkable journey, evolving from a carefree childhood to becoming a pivotal force in the success of Sarom Fab Pvt. Ltd., stands as a testament to the transformative power of continuous learning, indomitable resilience, and the profound significance of taking measured steps toward success.


In his early years, far from the complexities of entrepreneurship, Milin Shah fondly accompanied his father to the family's retail store during summer vacations. The family-centric atmosphere and connections forged with customers left an indelible mark, shaping his future. As maturity set in, his perspective transformed, captivated by his family's dedicated efforts in their business. The desire to contribute to beautiful homes ignited an entrepreneurial spark.





Established in 2005 by Mr. Amarshi Shah and Mr. Shantilal Shah, Sarom Fab Pvt. Ltd. specializes in curtains and upholstery, ascending in the Solutions & Furnishings industry. The acronym "Sarom" signifies the distinctive roles of individual directors, emphasizing collective teamwork from housekeeping to marketing and design.


The success of Sarom Fab Pvt. Ltd. reflects deep-rooted values resonating with customers and the domestic market, symbolizing the essence of Indian ethos.


Every entrepreneurial journey encounters obstacles, and Sarom Fab Pvt. Ltd. is no exception. Dr. Milin vividly recalls a critical juncture when the company's primary fabric supplier abruptly severed ties, leaving them with a stockpile of unsellable materials. The resilience displayed during this crisis, buoyed by the unwavering support of retail partners, underscores the paramount importance of robust relationships in the dynamic realm of business. In 2009, a severe heart attack momentarily disrupted the business operations due to his father's health. The family, including uncles, brothers, and even the women of the family, rallied together to keep the business afloat. Through these adversities, they emerged stronger, armed with invaluable lessons in resilience and adaptability.





His personal growth within the company was characterized by a humble willingness to start at the ground level. He began as a staff member, working alongside laborers, immersing himself in the intricate operations of the business. Rather than hastily assuming a director's role, he meticulously learned the ropes from the bottom up.


Today, Dr. Milin Shah champions the core value of customer satisfaction at Sarom Fab Pvt. Ltd. The company's mission is to provide high-quality fabrics and products at affordable prices, ensuring mutual benefits for both retailers and end consumers.


The journey of Sarom Fab Pvt. Ltd. continues with aspirations for international expansion, already supplying to countries like Dubai, Singapore, and London. Their unwavering commitment to quality and customer satisfaction remains steadfast as they chart a course for global prominence.


He places great importance on spending quality time with loved ones, especially his wife, Mrs. Hemal Shah. Their shared moments of learning and discussions about life's most crucial aspects have played a pivotal role in shaping his personal and professional growth. He emphasizes that learning is a perpetual journey, and those with a thirst for knowledge will glean insights from anyone and any situation.


Sarom Fab Pvt. Ltd. received prestigious awards in 2022, including "Best Fabric & Furnishing Brand" and "Top Premium Fabric & Furnishing Brand." Dr. Milin Shantilal Shah was named "Entrepreneur of the Year" and "Visionary Entrepreneur of The Year." The company also won the "Gold Winner in Grand Stand Awards." His journey was recognized with an "Honorary Doctorate in Business Management," showcasing unwavering commitment to quality and innovation in the fabric and furnishings industry. His dedication serves as a beacon for aspiring entrepreneurs worldwide, underscoring the belief that true success lies not just in reaching the destination but in the perpetual evolution towards one's goals.



This Story is brought to you from the book: 100 Inspiring Entrepreneurs of India 2023.

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