The Queen of Vegan Leather: How Priyanka Tanwar’s Arture is Redefining Sustainable Fashion in India.

In an age where sustainability has become essential rather than optional, Priyanka Tanwar’s brand Arture is setting new benchmarks in eco-friendly fashion. Built on the principles of compassion, innovation, and craftsmanship, Arture is reimagining what luxury can mean in a world that values both style and sustainability. The brand has become a pioneer in introducing vegan leather alternatives in India, showing that fashion can be both elegant and environmentally responsible.

Priyanka Tanwar, a design graduate from the National Institute of Fashion Technology, founded Arture in 2015 with a vision to create products that are timeless, ethical, and sustainable. She noticed that the Indian fashion market lacked genuine options for eco-conscious consumers who wanted premium accessories without animal cruelty. This inspired her to experiment with cork leather, a natural and renewable material that is lightweight, durable, and completely cruelty-free.

Arture’s collection includes wallets, handbags, laptop sleeves, and travel accessories made entirely from sustainable materials. Cork leather, which is harvested from the bark of oak trees without harming them, gives each product a unique texture and finish. The brand also focuses on durability and functionality, ensuring that customers get products that are both stylish and long-lasting. This thoughtful approach has made Arture one of the most recognized vegan fashion brands in India.

One of the most striking aspects of Arture’s journey is its commitment to ethical production. The brand ensures fair wages, safe working conditions, and minimal waste during manufacturing. It also emphasizes biodegradable packaging, reinforcing its mission to reduce environmental impact at every stage. By combining modern design with sustainable values, Priyanka Tanwar has built a brand that resonates with conscious consumers and forward-thinking entrepreneurs alike.

Arture’s success has not gone unnoticed. The brand has received recognition from organizations promoting sustainable fashion and has been featured in several leading fashion and lifestyle publications. It also became India’s first brand to be certified by PETA for its cruelty-free and vegan practices. Priyanka’s work demonstrates that sustainability and luxury can coexist beautifully when driven by creativity and purpose.

Beyond fashion, Priyanka aims to inspire a broader movement toward mindful consumption. She encourages people to invest in products that last, support ethical practices, and contribute positively to the environment.

Arture’s journey from a small idea to a nationally admired brand reflects the growing power of sustainable entrepreneurship in India. Priyanka Tanwar has not just built a business; she has built a vision for a kinder, greener future where style meets conscience.