Clean Home, Clean Planet: Simran Khara is Making Eco-Friendly Hygiene the New Standard with Koparo.

Simran Khara always believed that homes deserve products that are safe for families and gentle on the planet. Her brand Koparo stepped into the Indian market at a moment when people were becoming more aware of ingredients in daily cleaning products. She noticed that many households wanted safer choices but struggled to find options that met their expectations. This gap pushed her to build a brand focused on clean formulas and reliable performance for modern Indian families.

The first set of products took months of research because Khara wanted to avoid harsh chemicals. She worked closely with experts to study plant based alternatives and identify blends that could deliver strong cleaning without the usual side effects. Friends and early testers tried different versions and shared feedback. Slowly the products began to take shape and she felt ready to introduce them to a wider audience through online platforms where young Indian shoppers search for conscious brands.

Koparo began receiving support from parents who wanted safer cleaners for kitchens, floors and laundry. This early trust helped the brand stand on firm ground. As more people learned about ingredient transparency, its user base expanded across metro cities and even into smaller towns. Retail stores started adding Koparo to their shelves because customers asked for it by name. This organic pull showed that the shift toward eco friendly living in India is much stronger than many expected a few years ago.

Khara shares that building Koparo required patience and steady listening. She studied customer reviews closely and refined each product according to real household needs. Her team also created awareness campaigns that explained cleaning ingredients in simple language. This educational style helped many first time buyers feel confident about switching to safer alternatives. Over time the brand saw growth not only in sales but also in loyalty from consumers who wanted to make their homes cleaner without harming the environment.

Koparo’s journey mirrors a broader movement in Indian entrepreneurship where thoughtful product building is gaining more respect. It also highlights how women founders are shaping new categories by focusing on clarity and care. As the brand continues to grow, it becomes a reminder that everyday choices can push entire industries toward greener habits. For many Indian households, Koparo represents a small but meaningful step toward healthier living that fits both modern lifestyles and long term sustainability goals.