The Pune Brothers Who Turned Waste into a ₹2 Cr Bootstrapped Recycling Business.

In a world where most startups chase funding rounds, three brothers from Pune chose a different path. Jayesh, Ganesh, and Vaibhav Pakhale built Scrapdeal, a completely bootstrapped recycling company now worth over ₹2 crore, proving that purpose and persistence can outshine capital. Their story is reshaping how India views both waste and entrepreneurship.

The idea began when Jayesh, still pursuing his software degree, noticed how households struggled to deal with scrap materials. Most recyclable waste was either thrown away or sold to unorganized kabadiwalas for unfair prices. Spotting both an environmental and business gap, he started collecting scrap from neighbours and friends using his pocket money. What started as a local effort quickly grew into a vision to formalize India’s scrap market with technology and trust.

The brothers launched Scrapdeal, a digital kabadiwala platform that connects homes and businesses with recyclers through an easy online process. Customers can schedule pickups for paper, metal, plastic, clothes, or e-waste through the website or app. The collected materials are weighed transparently using digital scales, and payments are made instantly. No hidden charges, no middlemen, and complete clarity in every transaction.

Behind this smooth process lies hard work and deep understanding of the waste chain. The brothers built a 4,000 square foot warehouse, a small fleet of vehicles, and direct partnerships with verified recyclers across Maharashtra. Every collected item is processed in proper facilities plastic is shredded, paper pulped, metals melted and repurposed. This system keeps their business eco-friendly and profitable at the same time.

The journey wasn’t easy. With zero external investment, every bit of growth came from reinvesting earnings. From hiring local workers to expanding logistics, every decision was made with precision and patience. The founders say their biggest achievement isn’t revenue, but the trust they’ve built with thousands of customers and waste workers who now see value in what they do.

Scrapdeal has processed over 10 lakh kilograms of waste so far and continues to grow across urban and semi-urban markets. The brothers also conduct awareness drives in schools, societies, and offices to promote waste segregation and recycling habits. Their initiative has created livelihood opportunities for several local workers while contributing to a cleaner environment.

In India’s fast-growing startup scene, the story of the Pakhale brothers stands out for its grounded approach. With no fancy investors or marketing budgets, they built a digital recycling business that combines technology, sustainability, and integrity. Their journey is a reminder that leadership is not always about scale but about solving real problems that matter. From scrap to success, Scrapdeal is redefining the future of green entrepreneurship in India.