Nitin Sashindran: Growing up, I had very little exposure to the term business. But I was always fascinated by films and wanted to make a career out of it. Unfortunately, I had no mentor to walk me through. However, towards the end of high school, I started developing a taste for certain types of movies and began attending film festivals. This led me to drop off my diploma and pursue the unknown film industry. Little did I know where I was going to end up.
After working as an assistant director, I got an opportunity to create a corporate video. I put together a team and was all set to go for it, but the client was shocked to learn that we did not have a registered company. Instead of throwing me out, he helped me in registering a company. After the establishment of our company, I started executing more and more commercial projects. It was necessary to keep the company afloat and to pay the bills.
It was nearly 5 years before I realised I had the vision of making movies, but I was not close to my goal. I believe that until you find a solution to the problems, the challenge remains severe until that point. So, it is very important to educate yourself about the market and the consumer. This was the ultimate turning point, where I channelled my focus towards self-learning and gaining hands-on experience in the entertainment market. After going through several trials and tribulations, finally I rebranded my company and launched QUAFF.
We have talented team members to take care of the technical challenges. Our biggest challenge has been understanding the consumer demand and catering to it, while upholding the values of our company.
Today, QUAFF has more than 20 titles currently streaming on major OTT platforms. We were a semi-finalist for the Skoch Award in 2021 for a socially driven CSR prototype that will be launched in early 2024. We’ve also synergized with major streaming platforms, AR AND VR development companies, and content production companies in both India and abroad to create more narrative-driven, futuristic content for Indian consumers.
“Do not deviate from your core vision, and never forget why you started in the first place.”
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