Mudhit Sethi - The Entrepreneurs of India Magazine

Mudhit Sethi got into the digital connectivity business with a background rooted in a family entrenched in the cable TV industry. It was this interest in internet technology that led him to pursue an MBA at Narsee Monjee Institute of Management Studies in Mumbai and further his studies in London. In 2020, Mudhit established ADN Broadband with the belief that internet services in India needed a fresh focus. From these initial efforts, ADN Broadband evolved into a provider of broadband internet, leased lines, OTT, and later IPTV services. The company’s appearance in Forbes Asia’s 30 Under 30 list and Silicon India magazine served as motivation for the team’s work.

In response to the pandemic, adaptability and a focus on the customer were crucial for overcoming obstacles. Mudhit chose to take risks, learn quickly, and never cut corners. Network maintenance and limited resources posed challenges during the first few months, leading to cycles of improvement. Mistakes were treated as learning experiences that helped create better systems and service over time. Expansion became a reward for paying attention to customers and pursuing goals consistently.

Business is an ever-changing field, as Mudhit experiences firsthand. Success depends on quickly adapting to changes and building strong relationships with people genuinely invested in the work. At ADN Broadband, the team consists of individuals with a strong work ethic and mutual respect, which transformed the way day-to-day operations were carried out. Technology and customer trust must grow together, says Mudhit, as the company expanded internet bundles, connectivity, and prepared to launch IPTV services. The foundation remained clear: understand what people need.

Mudhit’s family provided strong support, especially his father, Rajiv Sethi. As a pioneer in cable TV, Rajiv offered advice and never doubted Mudhit’s ideas, boosting confidence in the early days. With such emotional backing, it was possible to make bold choices and take creative risks. Mudhit advises families to provide guidance, patience, and sincere encouragement, which helps young minds innovate and pursue new ventures.

Stay patient, innovative, and customer-focused. Success doesn’t come overnight — it’s built through consistency, learning, and adaptability. Believe in your ideas, and never hesitate to evolve with changing times. At ADN Broadband, our journey from a small startup to being recognized by Forbes, Silicon Valley, and ET Awards proves that persistence and passion always pay off. Keep challenging yourself, keep improving, and the results will follow.

Launching ADN Broadband was not easy. Mudhit recalls constant concerns about resources. Using the right technology, building skilled human resources, and using brands like Nokia on the network put the company on solid footing. Mentorship and family wisdom filled in gaps and guided decisions as ADN Broadband expanded services and earned recognition from Forbes, Silicon Valley magazines, and entrepreneur awards.

Launching broadband during the COVID-19 pandemic was a significant test. The pandemic caused supply chain issues, surges in demand, and technical failures. ADN Broadband addressed these through continuous service and technology upgrades. Their “zero outages” promise made the company stand out and gained user trust. Balancing rapid growth while maintaining quality was an ongoing challenge. Recognition such as Forbes Asia’s 30 Under 30 and the ET Young Entrepreneur Award reflected the success of these efforts, placing ADN Broadband among respected providers.

ADN Broadband, led by Mudhit Sethi, offers reliable high-speed broadband and leased line connections to the Indian market. The company provides internet, OTT bundles, landline, and cable TV services, with IPTV coming soon. They use Nokia’s network backbone and fiber-to-the-home (FTTH) technology to provide fast internet access to homes, NGOs, schools, and army personnel. Their goal is to expand digital access for all while minimizing technical disruptions and maximizing social impact.

What sets ADN Broadband apart in a competitive industry is their firm commitment to zero outages, fiber technology, and a strong service infrastructure. Their upcoming IPTV service marks a new phase in home entertainment. Appearances in Forbes Asia’s 30 Under 30, Silicon India, and ET Young Entrepreneurs magazines have elevated their standing in the technology and internet service sectors. Mudhit remains focused on connecting people, businesses, and ideas through the digital world.