Snehlata Shah- The Entrepreneurs of India Magazine

Snehlata Shah began her professional life as a Microbiologist and Lecturer, but her path took a turn when she realised her passion lay elsewhere. Writing and reviewing food had always been a personal interest, and as a mother, she wanted a career that offered flexibility and meaning. Her personal journals of travel, recipes, and parenting experiences became the foundation of BlogSikka, which she launched in 2012.

What started as a personal expression organically grew into a community-driven platform covering lifestyle, travel, parenting, and food.

In the early days, Snehlata faced the challenge of juggling too many responsibilities at once. Writing, managing social media, collaborating with brands, and creating constant content led to burnout. She learned that pacing herself and focusing on consistency was far more sustainable than chasing perfection.

Networking, she realised, was just as crucial. Surrounding herself with like-minded creators accelerated her growth and opened doors she had not anticipated. Her advice to budding entrepreneurs is simple: delegate when needed, protect your vision, and learn to manage your time effectively.

The digital ecosystem is fast-changing, and Snehlata has embraced that reality. Algorithms, trends, and content formats shift constantly, and adaptability is key.

More than that, she believes authenticity is what truly resonates with audiences. Audiences connect to real stories and honest experiences rather than polished images. BlogSikka thrives on this principle, offering relatable and human-centric content that connects with readers on multiple levels.

Family support has been an essential part of her journey. Snehlata shares how her family adapted to her unconventional schedule, participated in travel shoots, and became an integral part of her creative process. Her daughter Angel has been a source of inspiration, often appearing in her stories and reinforcing the importance of teaching through lived experiences. Snehlata emphasises that families can support budding entrepreneurs by believing in their children’s choices, giving them space to fail and try again, and never dismissing creative ambitions as mere hobbies. Resources were limited when BlogSikka started. Blogging was not yet considered a profession in India, and monetisation was still a concept in its infancy. Snehlata had to build her own skills in SEO, content marketing, and social media management. With persistence and dedication, she gradually created the tools, network, and brand identity necessary for growth. Financial constraints did not hinder her; determination made her resourceful. Acceptance and credibility were other major challenges. Convincing people that blogging could be a real career and balancing motherhood with work demanded patience and consistent effort. Over time, her collaborations with recognised brands and the tangible reach of BlogSikka established credibility. The platform today offers storytelling with purpose, combining lifestyle, food, travel, and parenting insights. Every post is rooted in real experiences and honest perspectives, making BlogSikka a trusted space for readers seeking inspiration and practical guidance.

The uniqueness of Snehlata’s work lies in individuality. Each creator brings a personal voice to the industry, and for Snehlata, blending her professional knowledge with her role as a mother sets her apart. Her advice for anyone starting a venture is clear: “Don’t wait for the perfect moment to start. The perfect moment never comes. You make it perfect by starting where you are, with what you have.” BlogSikka is a reminder that passion, persistence, and patience are the pillars of meaningful success.