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Probir Arora | Inspiring Entrepreneurs of India 2024


The founder of DNA Studio Probir Arora, initiated his journey into architecture with profound influence from his father, Mr. Kirti Arora. Having migrated from Lahore during the Partition and faced numerous challenges, Mr. Kirti Arora became the first in the family to pursue architecture. Probir’s early years in architecture were shaped by invaluable experiences with esteemed architectural firms in Delhi and international practices. These years honed his skills and deepened his appreciation for the transformative power of design. After a decade of learning, Probir took a significant jump in 2013, leaving behind a secure job to establish DNA Studio—a decision fueled by his desire to create architecture that would leave a lasting impact on society. He initially struggled by trying to do everything himself, limiting his ability to grow. Over time, he realized that success comes from balancing hard work with smart decision-making and the ability to delegate. Trusting his team and empowering them to take on responsibilities was crucial for expanding the business. This shift in approach not only helped DNA Studio grow but also cultivated a collaborative environment that encouraged everyone to contribute their strengths.His vision as an architect has always been centered around creating spaces that serve people's needs and contribute positively to society. His work on mass housing and public buildings reflects his commitment to designs that enrich lives. He firmly believes that architecture is not just about aesthetics but about making a meaningful difference in people’s lives by creating spaces that are functional, accessible, and sustainable. In 2024, Probir sees a promising future for his business. This year marks the return of his focus on hospitality and hotel projects—an area close to his heart that was put on hold during the pandemic. Success for him has been a gradual process. He acknowledges that while success doesn’t come overnight, he was fortunate to secure projects from the very beginning of his entrepreneurial journey. This early momentum, combined with hard work and determination, allowed DNA Studio to grow steadily. Probir views challenges not as setbacks but as opportunities for growth. For him, true success is not just about financial gains or accolades; it’s about the positive impact he has on people’s lives and the relationships he builds. Apart from mass housing and hospitality projects, DNA Studio specializes in the design and planning of malls and other large-scale commercial projects across India.



The company has extended its reach, bringing socially responsible, functional, and innovative architectural solutions to diverse sectors. Whether designing retail spaces or hotels, Probir’s work embodies his belief that architecture should enhance the human experience and inspire those who interact with it. What is inspiring about him is his witnessing the transformation of initial sketches into fully realized structures. Watching his ideas evolve into impactful buildings drives his passion for architecture. Probir sees each project as an opportunity to create lasting change and leave behind a legacy of thoughtful, socially responsible design. He shares: “Be honest and kind.” In a world that often prioritizes speed and success, he believes that integrity and kindness are the foundation of true success. These qualities, combined with passion and dedication, are essential for building a fulfilling and impactful career. He encourages the youth to embrace challenges, remain true to their values, and contribute positively to society.

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