Akshata Singh: Making PR More Accessible for Every Business

7 hours ago

2 min read

With over a decade of experience in sales, marketing, public relations, and brand building, Akshata Singh developed a strong understanding of how businesses grow through visibility and credibility. This experience inspired her to become an entrepreneur and help businesses communicate their stories effectively.

Through PressRelease.in, Akshata aims to make press release publishing and distribution accessible to startups, entrepreneurs, and small businesses. Many companies have valuable announcements to share but find traditional PR services expensive or difficult to manage. Her company offers accessible PR packages for product launches, partnerships, funding updates, and company milestones.

Building the business has taught her that a good idea alone cannot guarantee success. Understanding customer needs, earning trust, and improving services are equally important. Adaptability, persistence, curiosity, and continuous learning have helped her grow as a founder. She believes listening to feedback and testing assumptions leads to better business decisions.

Her background in sales and marketing shapes her focus on transparent communication, clear service packages, and strong customer relationships. She also values patience, accountability, mutual respect, and constructive feedback when building a healthy work culture.

Akshata believes artificial intelligence can improve work while preserving human judgment, accuracy, and personal connections. She is exploring AI assisted PR writing and Generative Engine Optimization to help businesses strengthen their digital presence and improve brand discovery across search engines and AI generated responses.

Her long term ambition is to make PressRelease.in a trusted destination for accessible public relations services, helping businesses of all sizes share announcements and reach relevant audiences.

For aspiring entrepreneurs, Akshata advises identifying real problems, understanding customers, testing ideas, and learning from feedback. She believes patience and persistence are essential when building a business.

As she says, “Build with purpose, communicate with clarity, and keep improving with every challenge.”