Mallika Mehta- The Entrepreneurs of India Magazine

Mallika Mehta began singing at the age of five, long before she understood what a career in music even meant. School stages turned into small shows, and those shows slowly opened a much wider world for her. Music sat at the core of her identity from the start. Over time she trained more seriously, wrote her own songs, and stepped into professional performances. Along the way she found herself pulled toward digital spaces too, where she could speak directly to listeners who were discovering her work in real time. What shaped her path most was the way she mixed her creative side with the kind of thinking artists usually learn only after years of struggle. She built her name while building her presence, turning both into a growing base for her journey.

Her catalogue covers original releases, live concerts across India and abroad, and moments that many young musicians dream of. One memory that still feels unreal for Mallika Mehta is the day her single But Tonight I Wanna Cry lit up the Nasdaq Billboard in Times Square. She recalls looking at it and thinking, “Behind this moment were years of small steps.” The lesson she holds closest is that consistency matters far more than flawless execution. Every concert teaches something, every release adds another layer, even when things do not go perfectly. She learned how to shift course quickly, how to try new sounds, and how to keep her digital presence active in a natural way.

Being an artist who treats her work with an entrepreneurial mindset has shaped her growth. She has had to think beyond melodies and build everything that surrounds a song as well. Production, marketing, storytelling, and the steady flow of content that lets listeners feel closer to the person behind the music. The digital world helped her carry her voice farther than traditional channels. It gave her room to share writing sessions, raw clips, and moments backstage that bring fans into her world. That connection forms a bond that grows with time.

Her parents stood with her from the beginning. They were there for every show, every release, every uncertain stage of the climb. For her, that support became its own kind of strength. She often says, “When the people closest to you believe in your dreams, you feel brave enough to take risks.” For young creators, having even a small circle that genuinely cares can reshape the entire path.

The early stretch was not smooth. Independent artists once had far fewer opportunities in India, and Mallika Mehta had no large backing to clear the way. She wrote, composed, learned production basics on her own, managed her promotion, and grew an audience bit by bit. She formed her own circle of musicians, worked with Merchant Records on You Are A Criminal, and staged her Khwaabon Ka Jahaan Live shows. Each project helped her move to the next step.

Balancing music, live sets, and content creation brings long days and burnout patches. She plans her shoots, builds her calendar, and works with a small team that understands her rhythm. What carries her forward is the reason she began. She wants to write songs that feel honest, like Khwaabon Ka Jahaan with its story of love, separation, and timing. Or the openness in But Tonight I Wanna Cry, which lets people sit with emotions they often hide. Her wish is simple. “I want listeners to feel something real,” she says.

The rise of Instagram, YouTube, and streaming helped artists show their path openly. Mallika Mehta uses these spaces to share not only releases but the moments around them. For new artists, her advice is steady. Find your true reason for creating and give your craft the time it deserves. Growth comes through daily effort, even when no one is watching.