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Mahir Malhotra | The Entrepreneurs of India Magazine March 2023

Mahir is a 20-year-old content creator and influencer from Delhi, India. He has made a name for himself in the influencer industry by creating entertaining and relatable content on his social media platforms. Mahir's passion for content creation started when he was in 8th grade, watching YouTube videos of his favorite creators. His love for capturing memories and telling stories led him to pursue a career in influencer marketing, where he has found success and recognition for his work.

He comes from a close-knit Punjabi family and has lived in Delhi his entire life. He pursued his undergraduate studies at NMIMS, Mumbai, where he gained a new perspective and the confidence to pursue his passion for content creation. Mahir's interest in influencer marketing began when he watched a group of UK-based creators known as the "Sidemen" and their lifestyle and football content. Mahir relates to their group's dynamics and wanted to create similar content with his friends. Mahir's passion for content creation began with his first travel vlog to the Maldives. He creates daily reels and weekly YouTube videos, featuring his friends and family in sit-down videos and vlogs.

Mahir believes that content creation is financially sustainable, and there's no defined path to success. He advises aspiring creators to be creative, pour their hearts into their work, and keep trying things until something works. Mahir emphasizes finding a niche and keeping the audience engaged.

He believes marketing is crucial for success, and he leveraged influencer marketing to grow his business, CLING-E. His family has been supportive, and they feature in his videos, making it a great bonding activity. Mahir believes parents should encourage their children to explore and give their passion ample time to learn more about themselves. He was fortunate to earn money through his influencer career to invest in his business, a privilege achievable through work and desire. Mahir's advice to everyone is to maximize memories. He believes that memories are the most valuable things you can create, and creating them professionally is his passion. He wants to show his story rather than just tell it, and he encourages others to do the same. Mahir is a rising star in the influencer industry, and his passion for content creation and storytelling has led him to great success.

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