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Export Promotion Mission under review with ₹25,000 crore support to counter U.S. tariff threats

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India is preparing a major move to shield its exporters as the global trade climate turns tense. The government is reviewing the Export Promotion Mission with a proposed package worth ₹25,000 crore to protect businesses from potential tariff hikes by the United States. This review comes at a time when American authorities are signaling stricter trade barriers on select goods, raising concern among Indian companies that depend heavily on global markets.

The support package is expected to focus on sectors most vulnerable to these tariff threats, including textiles, engineering goods, pharmaceuticals, and IT services. For years, Indian exporters have faced challenges in breaking into new markets while also sustaining margins under fluctuating trade policies. A dedicated fund of this size can give breathing space to businesses and encourage startups that dream of scaling internationally. By injecting fresh capital and targeted incentives, the mission aims to keep India’s growth story on track while reassuring global buyers of the country’s reliability as a supplier.


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Industry leaders see this review as more than just financial support. It reflects the government’s recognition of entrepreneurship as a driver of long-term growth. For small firms in tier two and tier three cities, this policy could act as a springboard to explore exports with less risk. Larger companies may also expand operations, creating more demand for logistics, warehousing, and supply chain services. The ripple effect could benefit both established enterprises and young founders who are ready to step into the export space.

The timing is crucial. With global demand shifting and countries becoming more protective of their industries, India cannot afford to lose momentum in exports. Tariffs from the U.S. may impact competitiveness, but support at this scale will cushion the blow. Startups working with new-age products like green energy, health-tech, or digital services could also find a path to international customers under the Export Promotion Mission, making the policy relevant for the future economy as much as the present.

Experts suggest that this review will not just counter tariff pressures but also help India diversify its markets. While the U.S. remains a top trading partner, Europe, Africa, and Southeast Asia are regions where Indian companies are expanding fast. A supportive export strategy could strengthen this diversification and reduce overdependence on one market. For entrepreneurs chasing global ambitions, the policy represents both a safety net and a launch pad. As the government shapes the final contours of the mission, the world will be watching how India balances domestic growth with global trade challenges.


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