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Dr. Millin Shah | The Entrepreneurs of India Magazine September 2023

In the world of business, some stories stand out as beacons of inspiration, exemplifying the unwavering spirit of entrepreneurship. Dr. Milin Shantilal Shah's remarkable journey from a carefree childhood to becoming a key figure in the success of Sarom Fab Pvt. Ltd., a prominent name in the Solutions & Furnishings industry, is one such tale. His life story embodies the power of continuous learning, unwavering resilience, and the profound significance of taking measured steps towards success.

Dr. Milin Shah's early years were filled with innocence, far removed from the world of entrepreneurship. He fondly recalls accompanying his father to their family retail store during summer vacations, blissfully unaware of the intricacies of running a business. The family atmosphere and the strong connections they built with customers left an indelible mark on young Milin.

As he matured, his perspective shifted. He began to notice the dedication and hard work that his family poured into their business, and the idea of helping people make their homes beautiful and functional began to intrigue him. Little did he know that this curiosity would eventually drive him towards a future as an entrepreneur.

Founded by Mr. Amarshi Shah and Mr. Shantilal Shah in 2005, Sarom Fab Pvt. Ltd. has emerged as a leading brand in the Solutions & Furnishings industry, specializing in curtains and upholstery. The company's story is a testament to the power of Indian roots, deeply embedded in the values of its customers and the domestic market.

The letters in "Sarom" symbolize individual directors, signifying their specific roles within the company. Dr. Milin Shah underscores that Sarom Fab Pvt. Ltd.'s success is not solely attributed to the directors but is a result of the collective teamwork and dedication of everyone involved, from the housekeeping staff to the marketing and design teams.

"Success at Sarom Fab Pvt. Ltd. is a collective effort. It's not about one person but about how we all come together to achieve our goals." - He emphasized.

Like any entrepreneurial journey, Sarom Fab Pvt. Ltd.'s path was not without its share of obstacles. He vividly recalls a critical moment when the company's primary fabric supplier unexpectedly severed ties, leaving them with a stockpile of unsellable materials. It was the unwavering support of their retail partners that saw them through this crisis, highlighting the importance of robust relationships in the business world. "Strong relationships are the cornerstone of success. They are the bridges that help you cross the turbulent waters of challenges." - He emphasized. In 2009, His father suffered a severe heart attack, momentarily disrupting their business operations. The family rallied together, including uncles, brothers, and even the women of the family, to keep the business afloat. Through hardships, they emerged stronger, armed with invaluable lessons in resilience and adaptability.

His personal growth within the company was marked by his willingness to start at the ground level. He began as a staff member, working alongside laborers, gaining a comprehensive understanding of the business operations. He didn't rush into a director's role; instead, he learned the ropes from the bottom up. He firmly Believes "Success isn't a sprint; it's a marathon. Embrace every step of the journey, and remember that learning from failures is a vital part of growth." Today, Dr. Milin Shah champions the principle of customer satisfaction as a core value of Sarom Fab Pvt. Ltd. The company's mission is to provide high-quality fabrics and products at affordable prices, ensuring benefits for both retailers and end consumers. Sarom Fab Pvt. Ltd.'s journey continues with plans for international expansion. Already supplying to countries like Dubai, Singapore, and London, the company aspires to grow its global presence. Their commitment to quality and customer satisfaction remains unwavering. He wisely advised. "Take measured steps, be patient, and never stop learning. True success lies in the journey, not just the destination. Remember, every company, no matter how successful, is always 'making it' and continuing to grow."

Dr. Milin Shah encourages people to spend quality time with their loved ones and discuss important aspects of professional and personal like with them. To him, his family and especially his wife Mrs. Hemal Shah, with whom he spends ample time learning and discussing life’s most crucial things. His wife’s and his family’s involvement and their inputs has helped shape Dr. Milin’s growth. His close friends, like his family, has always been with him in times of trouble and happiness, their presence in his life helps him grow at each stage. He firmly believes that learning never stops, and one, who has a thrust for learning, will learn from anyone and from any situation.

Dr. Milin, alongside his dedicated team at Sarom Fab Pvt. Ltd., has attained a remarkable array of achievements and accolades in the fabric and furnishings industry. Notably, Sarom Fab Pvt. Ltd. clinched the "Best Fabric & Furnishing Brand of the Year 2022" India Award for innovative products from both BeginUp and Nationwide & BusinessMint, while Mr. Milin Shantilal Shah received the coveted "Entrepreneur of the Year India 2022" award in the "Fabric & Décor” category. Dr. Milin Shantilal Shah further earned recognition as the "Visionary Entrepreneur of The Year 2022, India" in the same category. Sarom Fab Pvt. Ltd.'s excellence extended to being the "Gold Winner in Grand Stand Awards" and securing "Top Premium Fabric & Furnishing Brand of the Year 2022" accolades from both BeginUp and Nationwide & BusinessMint. Dr. Milin Shantilal Shah's illustrious journey included an "Honorary Doctorate in Business Management" and being featured in top publications like Mid Day and ZeeBiz. These achievements signify their commitment to quality, innovation, and outstanding entrepreneurship in the field of fabric and furnishings.

His Inspiring Journey highlights collaboration, continuous learning, and seeking guidance. His dedication inspires global aspiring entrepreneurs, emphasizing that true success lies in the journey and constant evolution towards one's goals.

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