Disha Rathi | The Entrepreneurs of India Magazine

Disha Rathi comes from a background that blends IT, management, and years of hands on business leadership. Alongside her work in digital growth, Disha is also the CEO of Reliserv Solution, a Siemens authorized channel partner and industrial automation company working with some of India’s most demanding sectors, including power utilities, cement plants, steel plants, and large infrastructure projects.

Under her leadership, Reliserv has delivered complex Control and Relay Panels, SCADA systems, substation automation solutions, and industrial electrical projects for clients such as JSW Steel, Ultratech Cement, Tata Power, and multiple government utilities. Managing high stakes engineering projects, large teams, strict compliance requirements, and mission critical systems shaped her leadership depth long before she entered the digital ecosystem.

Her journey has never been limited to boardrooms. Along the way, she gained recognition from Forbes and Femina for her work in business growth and leadership. She also built a strong presence as a YouTuber, where she shares practical lessons with entrepreneurs who feel confused or overwhelmed by growth decisions.

Her entry into the digital marketing space came from observation rather than trend chasing. She noticed business owners working long hours, spending money on tools, advertising, and content, yet feeling unsure about what was actually working. Many were busy, but unclear. That gap led her to start Digitalzaa, a company created to help business owners move from confusion to clarity through simple and practical digital growth planning.

The early phase of her career shaped how she thinks today. Managing businesses at scale taught her discipline, consistency, and the value of structure. She learned that growth without order leads to burnout, while clear systems bring stability.

These lessons came from experience, not theory. Long hours, responsibility for teams, and pressure filled those years. They also taught her accountability and long term thinking, habits she still relies on. When people hear about Digitalzaa for the first time, Disha explains it in simple terms. The company helps business owners bring order to their marketing and growth efforts. The focus stays on planning, automation, and execution that feels manageable. Her work attracts entrepreneurs, consultants, coaches, and service based business owners. Many follow her through YouTube, where she breaks complex ideas into smaller steps. Most of them share the same feeling. They are ambitious but scattered and unsure where to focus.

One common issue she sees is the lack of direction. Businesses post content, run ads, and chase trends without understanding their audience or their conversion path. This often leads to inconsistent results and frustration. She believes digital marketing should feel calm and intentional, not noisy. Her teaching centers on building systems that remove guesswork and stress. Staying updated in a fast moving digital space matters deeply to her. She spends time studying market shifts, new tools, and AI developments, then tests everything before sharing it. Being featured in Forbes and Femina reinforced the need to stay grounded and focused on execution rather than hype. As she puts it, “Learning only matters when you apply it in real business situations.”

The most fulfilling part of her work comes from seeing people gain confidence. Through mentoring, training programs, or content, she enjoys watching someone finally understand their business and take action without fear. Beginners often come in feeling intimidated. She helps them by breaking tasks into small steps, shifting their focus from perfection to steady progress.

Challenges have been part of her journey too. She handles setbacks by staying calm, stepping back, and adjusting her direction. Each challenge added depth to her leadership. Looking ahead, her vision is two fold. Through Reliserv Solution, she aims to build one of India’s most trusted execution driven electrical and automation companies.

Through Digitalzaa, she is committed to building a clarity first ecosystem for entrepreneurs who want sustainable growth without burnout. Her advice remains simple. “When you know what you are doing and why, growth feels lighter and far less stressful.”