Chetan Tandalekar | The Entrepreneurs of India Magazine

Chetan Tandalekar, the man behind, Chetn Sterling Private Limited enters the financial services space with a simple belief that money decisions shape everyday life in quiet ways. Based in Goa, the firm works with individuals and families who want clarity around investments, insurance, retirement planning, tax planning, and estate matters. The company positions itself as a long term financial partner rather than a transactional advisory desk, focusing on trust and steady guidance instead of quick win. Chetan’s story of starting Chetn Sterling begins with an idea that wealth goes beyond numbers on a statement. It is about security, steady progress, and peace of mind across different life stages. The team spends time listening to client concerns, whether someone is starting their first investment plan or reviewing years of accumulated assets. This slower pace allows discussions to stay practical and grounded, even when markets feel uncertain or confusing.

Chetan as the Director of Business, whose leadership tone stays personal rather than distant. He speaks often about clarity and confidence as everyday goals for clients. “We are not just here to manage money. We are here to understand each journey and walk alongside it,” he says. That thinking flows into how the team communicates, keeping conversations simple and avoiding heavy financial language where possible.

Chetn Sterling’s services cover a wide range of financial needs. Investment planning focuses on matching choices with income levels and future responsibilities. Insurance solutions are treated as protection tools, not products to push. Retirement planning looks at lifestyle expectations, healthcare needs, and family roles. Wealth management, tax planning, and estate planning come into play as finances grow more layered over time. The firm aims to keep everything under one roof so clients do not feel pulled in different directions.

Values play a visible role in daily work. Integrity and transparency guide every recommendation, with clear explanations around costs and risks. Accountability matters just as much, especially when plans need revision. Empathy is practiced through regular check-ins, not only during review meetings. Collaboration is encouraged, allowing clients to stay involved in decisions rather than handing everything over and stepping back. The company also places importance on long term relationships. Many clients stay connected across life changes such as career shifts, marriage, children, or retirement. One internal belief shared often is that trust grows slowly and can be lost quickly. “If a client feels calm after a discussion, we have done our job right,” a senior team member shares. That calm becomes a quiet measure of success inside the office.

Operating from Panjim, Chetn Sterling serves clients who value consistency over noise. The firm avoids aggressive selling and focuses on steady planning habits that can last years. As financial awareness grows across India, especially among younger professionals and families, the need for clear guidance becomes stronger. Chetn Sterling aims to stay close to that need, offering financial planning and wealth management services that feel human, practical, and dependable, even when the numbers feel overwhelming.