Anjusha Bhattacharyya- The Entrepreneurs of India Magazine

    Anjusha’s journey in the world of fashion and lifestyle began in front of the camera as a model. Her experiences on the runway and in photoshoots gave her a front-row view of the industry, but over time, she realized that her passion extended beyond being photographed. She loved the process of storytelling, curating visuals, and shaping narratives. Two years ago, this realization naturally led her to content creation, allowing her to have more control over her voice and creativity while building a deeper connection with her audience.

The next step in her journey was creating Ajcommunique, an agency that bridges the gap between creators and brands. Anjusha noticed that creators often lacked guidance and meaningful brand relationships, while brands struggled to create campaigns that felt genuine. Her solution was to design a space where both could collaborate authentically. Ajcommunique was born out of a desire to create campaigns that were more than transactional, focusing on impact, alignment, and purpose.

Like many entrepreneurs, Anjusha faced her share of mistakes early on. She admits that saying yes to every opportunity, regardless of alignment, was one of her biggest errors. “Not every opportunity is the right opportunity,” she reflects. Over time, she learned to prioritize collaborations that matched her values and spoke to her audience. Another challenge was attempting to do everything herself when launching her agency. Managing strategy, execution, and client servicing alone quickly led to burnout. This taught her a crucial lesson about leadership: building a team and delegating responsibilities is not a weakness but a strength.

Family support played an essential role in her journey. While her path did not seem conventional, her family stood behind her, providing emotional stability and encouragement when uncertainty felt overwhelming. For Anjusha, this backing was a vital factor in her ability to take risks and pursue entrepreneurship in a competitive industry.

One of the most significant challenges she faced was convincing brands to trust a new agency. She overcame this by starting small, delivering measurable results through smaller projects, and building a reputation one campaign at a time. Each successful project became a case study, creating credibility through performance and word of mouth. Today, Ajcommunique is recognized as a creative agency that values meaningful engagement between brands and creators. Her advice for aspiring entrepreneurs and content creators is simple but powerful: take the first step, learn as you go, and keep showing up. Waiting for the perfect moment often means waiting too long. Momentum, she believes, is more important than perfection. This mindset has guided her not only in building her agency but also in evolving as a content creator and show director.

Anjusha’s journey highlights the importance of adaptability, creativity, and persistence in the digital and lifestyle space. From modeling and pageants to content creation and entrepreneurship, she continues to expand her impact, offering creators and brands a platform to collaborate authentically while staying true to her vision.