Yaash Jain: From Silent Lens to Loud Dreams

Yaash Jain was born in Mumbai but raised in Surat, growing up between two homes and two worlds. With one foot in the structured expectations of a Marwari business family and the other in the expressive chaos of storytelling, it was clear early on that he wouldn’t follow the script written for him. While finance or the family business was the natural route, Yaash felt pulled toward something that couldn’t be measured in numbers—emotion, art, and fleeting moments.

His love for photography came like a wave at 17. It wasn’t strategic or calculated. He just picked up a camera and started chasing light, stories, and stillness. “Choosing photography was the first time I really backed myself,” he says. While his peers were preparing for corporate careers, Yaash was learning editing on cracked software, shooting for friends, and staying up till 3 a.m. watching tutorials. No investors. No mentor. Just drive.

The real push came from an unexpected place—his grandfather. When he got the chance to shoot a wedding at Deltin, it wasn’t just an assignment. It was a pivot point. That single gig led to more bookings, word-of-mouth love, and eventually the birth of Click Click by Yaash Jain.

Convincing his family was harder than convincing clients. Photography was still seen as a hobby, not a profession. “How will you earn from this?” was the background noise for a while. But he kept going. He wore all the hats—photographer, editor, client manager, even accountant—and somehow, it all came together.

Opening his own studio in 2021 marked a new chapter. The team grew from 2 to 10, and the brand started travelling with couples across cities and countries. But more than size or revenue, what fuels Yaash is the emotion in the work. When a couple says, “You didn’t just shoot our wedding, you felt it with us,” that’s when he knows he’s doing something right.

Click Click’s style has evolved over the years. It’s less about posing, more about presence. They’ve shifted to a documentary-style approach that captures rawness, laughter, chaos, and everything that’s real.

His vision? To turn Click Click into India’s most emotionally driven wedding photography studio—and take it global. He also hopes to start mentoring young creatives who feel like outsiders in their families or communities.

“I owe everything to that one chance my grandfather gave me,” he says. “Every wedding I shoot, I carry that belief forward.”

His advice? Just start. Don’t wait for the fancy gear or perfect moment. Stay in love with your craft. Fail fast. And keep showing up.