Vatsal Rajgor - The Entrepreneurs of India Magazine

At the crossroads of marketing and cinema, Vatsal Rajor is shaping a new kind of venture. The founder of Strique AI, DigiMaze, and co-founder of Moving Brahma, he has walked a journey that connects performance-driven strategies with storytelling. His story starts far from Bollywood boardrooms—pursuing a Master’s in International Business at Hult, Boston, and then moving into leadership roles at companies like TheBagTalk.com and Urban Tribe. By 2019, he was ready to start DigiMaze, an agency born from frustration with vanity metrics. Instead of chasing likes and shares, Vatsal focused on measurable growth with data-driven marketing solutions. The same way Strique AI automated workflows for performance marketing, his newest project Moving Brahma takes that mindset into the film world.

The early days were anything but smooth. With just himself and co-founder Poojan working from a modest office in Mumbai, resources were stretched. Scaling instincts into actual systems proved harder than expected. He admits that ignoring scalable data infrastructure early on was a mistake, something that slowed them and had to be fixed quickly. Lessons came fast: build proper tracking from the start, pivot when something doesn’t work, and stay lean while iterating. These cornerstones became guiding principles for him long after those growing pains ended.

Central to his philosophy is performance accountability. DigiMaze actually ties its own revenue model to client growth through shared outcomes. Success is measured not in vanity, but in conversions. Vatsal explains that data and creativity work in unison, not in opposition. A well-tracked performance model doesn’t kill the art of communication. Instead, it provides sharper execution whether on a product campaign or cutting a film trailer.Behind this passion lies the role of family and culture. He speaks about how the younger generation feels encouraged to build new companies without sticking to traditional jobs. Families are no longer spectators but active support systems, fueling the risk-taking needed for entrepreneurship. That backing gave him confidence to explore industries that most people would hesitate to enter.

When it came time to launch Moving Brahma, he leaned on his existing ventures for capital. Strique and DigiMaze funded the rollout, which gave the new film-tech company breathing space and full autonomy without early investor pressure. Yet the industry itself wasn’t ready-made. Studios and distributors were slow to embrace ROI-focused marketing and lacked tools that could track down to OTT views or ticket sales. Solving that gap required custom attribution systems and pilot campaigns to prove that cinema marketing could finally become measurable.

The challenges also carried opportunity. From building integrated stacks for tracking conversions to convincing filmmakers about the value of data, each hurdle nudged Moving Brahma toward being a full-stack growth engine for movies. Campaigns now connect reels, digital posters, influencer content, and geo-targeted ads directly with real sales outcomes. The connection between buzz and business is what sets Moving Brahma apart today.

What makes this field so unique is its strange mix—creative freedom blended with the scale of technology. Film has always depended heavily on intuition, yet as Vatsal sees it, the future belongs to content optimized in real time for exactly the audiences who respond. That blend of storytelling and precision is what makes the marriage of cinema and performance tech powerful for the next era of entertainment.

For young entrepreneurs, his advice lands simple but sharp. “Focus on solving real problems—not vanity. Build systems early, measure everything, and let impact define success.” With DigiMaze, Strique AI and now Moving Brahma, his own career proves that when strategy meets creativity, new industries can be redefined.