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Tarun Saraf | The Entrepreneurs of India Magazine May 2023




Starting a new venture can be one of the most exciting and challenging experiences of one's life. The journey of entrepreneurship is filled with uncertainties, challenges, and risks that can test one's resilience and determination. Tarun Saraf, the founder of Saanvi Cosmetics Pvt. Ltd is no stranger to the ups and downs of entrepreneurship.

According to Tarun, making mistakes is an inevitable part of the entrepreneurial journey. However, what sets successful entrepreneurs apart is their ability to learn from their mistakes and turn them into opportunities. Tarun shared that one of the mistakes they made early on was using too much or too little packaging for their products. However, they quickly realized that finding the right balance was crucial for ensuring seamless delivery. Similarly, hiring employees without proper experience can become a costly mistake. Therefore, Tarun emphasized the importance of hiring a qualified team with the required experience.

According to Tarun Saraf, effective leadership involves bringing out the best in people and creating opportunities for great ideas to flourish. Understanding core leadership theories is essential for entrepreneurs looking to lead a successful venture. An ideal organization is one where workers at every level report to someone who knows them as human beings. Effective leaders foster camaraderie and collaboration, communicate clearly, set expectations, and provide feedback that helps their team members grow and develop.

The path to becoming an entrepreneur is often a solitary one, fraught with various challenges and obstacles that can test one's resilience and determination. This can make emotional support from family members an essential element in the journey toward entrepreneurial success. Tarun understands the critical role that his family played in supporting him throughout his venture. He believes that emotional assistance in the form of listening, showing encouragement, providing understanding and care, and having patience during challenging times can ease the pressure on business owners and provide the necessary support to weather the storms of entrepreneurship. Family members who can provide this kind of support can make a significant difference in an entrepreneur's journey, allowing them to maintain a sense of balance and perspective while navigating the uncertainties and risks inherent in starting a new venture.



Starting a new venture requires the right resources, including funding, a strong team, and a clear understanding of the target market. Tarun shared that resources are never adequate, and entrepreneurs must learn to start with the resources available. Moreover, entrepreneurs need to set high but controlled expectations while keeping a view of the extent of growth potential, available resources, and other market factors.


He places great importance on customer satisfaction, which he believes is crucial for any successful brand. He stresses that providing high-quality products that cater to the complete grooming needs of a person is a key aspect of this. According to Tarun, their brand, Mancode, and La French, is specially designed to offer best-in-class and premium products that enhance self-confidence while also maintaining nutrition and skin health.


Despite the premium quality and extensive product range, the pricing of their products remains competitive, and the quality is not compromised. This approach is a testament to the company's commitment to providing the best value to its customers while maintaining the highest standards of product quality and customer satisfaction. Tarun believes that this customer-centric approach is what sets Saanvi Cosmetics apart from its competitors, and it has been a significant factor in the brand's success and growth.


Tarun, an established player, shares his insights on the beauty industry, which has experienced significant growth in recent years. “Humans are what they look like, and want to improve complexion and beauty.” Says Tarun. He acknowledged that being in the right place at the right time has helped the brand during the pandemic.


The journey of entrepreneurship is not for the faint-hearted. It requires resilience, determination, and the ability to learn from mistakes and turn them into opportunities. Tarun Saraf's experiences and insights provide a valuable guide for anyone looking to start their entrepreneurial journey successfully. “Remember, know your audience, be open to new ideas, and never stop learning and growing.” Says Tarun.


Starting a new venture is like jumping into the unknown, and Tarun is no stranger to the ups and downs of entrepreneurship. In this article, we will delve into his experiences and insights on how to navigate the entrepreneurial journey successfully.


“Know your audience and be open to new ideas.”Says Tarun. He believes making mistakes is an inevitable part of the entrepreneurial journey. However, what sets successful entrepreneurs apart is their ability to learn from their mistakes and turn them into opportunities. Tarun shared that one of the mistakes they made early on.



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