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Shipra Dubey | The Entrepreneurs of India Selfmade Magazine November 2022

Shipra Dubey is the Director of ‘Westinghouse India.’ Westinghouse electric corporation is a US-based company with over 100 years of legacy ventured in India. Shipra is currently the director and handles the show in India. She has worked with several international brands and launched ventures in the fashion, lifestyle, and electronic segments like the Pepsi fashion range, Marie Claire Paris Apparel, Acer Tv, and many more.

Westinghouse India already has a long-term and a short-term strategy for growth. ‘We see a huge potential in the country, and we are very aggressively trying to penetrate the market. We plan to launch the brand in four additional categories by 2023 mid. By the next year, you will see Westinghouse in all the prominent Ecom and retail chains. We have a long-term plan in India, and we have already initiated partnerships to strengthen the base here. It is a 130-year-old brand with its own legacy, values, and name which are pretty popular in Countries like the US, China, Australia, etc. Our Plan and vision are to create the same brand value in the Indian market as well.’

Westinghouse is already present in 169 countries with more than 100 product categories in the consumer electronic segment. Particularly in India, They’re present on Amazon, Reliance Retail, Spencer, and Vijay Sales in TV and Small appliances product categories.

Ms. Dubey wishes to build the same reputation of the company in India as it has developed over the years in countries like the US, China, and Australia. They thrive on technology and focus on attracting the youth which is why their televisions and appliances quickly get popular amongst millennials. Her ideology and efforts towards the company make it such a success.


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