Armed with a degree in design and a postgraduate qualification in business management, Pooja Narula Sharma’s passion for creating communities and connecting people led to the establishment of Cryatif Designing 16 years ago.
Specializing in comprehensive interior design solutions from ceiling to flooring, Cryatif Designing has successfully completed over 120 projects, leaving an indelible mark in the industry. Pooja’s commitment to women's empowerment birthed the renowned community, PWFF Parenting With Food and Fitness, which boasts over 160k members. This community, along with others like She, Mommies and Babies, and Cryatif Designing, works tirelessly towards a common cause - empowering women through professional courses, workshops on parenting, personality development, mental health, and more.
In reflecting on her journey, she shares valuable insights gained from mistakes. Learning to prioritize engagement over sheer numbers in community building and recognizing the importance of setting boundaries in her interior design business, she emphasizes the significance of quality over quantity. For her, success is not just a destination but a continuous process of growth and resilience. Her passion for women's empowerment and connecting with people laid the foundation for Pooja’s success. Collaborations with over 400 brands, including giants like Amazon, Samsung, and Nestle, showcase the extraordinary impact of her journey.
She acknowledges the pivotal role her family plays in her success. From her early support system to her husband an Army Officer, Harish Sharma, who now assists in managing family responsibilities, their unwavering support enables her to navigate the challenges of entrepreneurship.
Pooja candidly shares her challenges in balancing her personal and professional life. Rejecting the notion of sacrificing family for fame or money, she emphasizes the importance of contentment, choosing smaller projects over prolonged travel for the sake of her children.
Her journey has been marked by significant milestones, including the Ace Designer Award in 2009 and the Young Entrepreneur Award in 2012. She received the Women Victory Award in 2021 and was honored as the Brand Icon of the Year in the same year. The India Best Creator Award in 2023 from Lt Gen Gurmeet Singh, the Governor of Uttarakhand, adds to her prestigious achievements. Notably, she earned the title of Mrs. India Beauty with Purpose by Kshitij and was featured in the anthology of inspiring Indian books in December 2022, alongside recognition in the July 2022 magazine celebrating 29 inspiring women entrepreneurs. Her impactful contributions extend beyond awards, with various published books contributing to the rich tapestry of her life. Her Community, PWFF awarded as Champion Community 2023 continuously for 3 years for its exceptional activity and impact, setting a high standard among Facebook groups in 2023. She got felicitated by Gen Bipin Rawat (ex Chief of Defence Staff ), Lt Gen Sanjeev Madhok (Ex Army Commander)
Pooja encourages them to seek true success beyond achievements and accolades. She emphasizes the importance of discovering one's passion, persisting through challenges, and making a positive impact on the world. She advocates for the power of kindness, balance, and continuous learning. She underscores the value of mental and physical health, urging everyone to find joy in the small moments that weave the richest tapestry of life.
Her entrepreneurial journey is a testament to the transformative power of passion, community, and compassion. Her story, woven with threads of creativity and resilience, is a source of inspiration for the entrepreneurial spirit of India in 2023 and beyond. Through Cryatif Designing, she has transformed countless spaces, bringing her unique touch to over 120 projects across the country. However, it is in the realm of community building where she has truly created a seismic impact. PWFF Parenting With Food and Fitness, along with other communities under her guidance, has become a powerhouse, with over 160k members.
As Pooja Narula Sharma continues to provide free professional courses, workshops, and support networks, creating a tangible and lasting influence on the lives of women across India. Moreover, her extensive collaborations with over 400 brands, including industry giants, not only reflect her business acumen but also position her as a pivotal figure in shaping the dynamics of brand engagement and community development in the country. Today, she is on a mission to empower women facebook admins by helping them to monitise their communities.
This Story is brought to you from the book: 100 Inspiring Entrepreneurs of India 2023.
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