Niti Gupta - The Entrepreneurs of India Magazine

Growing up in a home where entrepreneurship wasn’t just encouraged but lived every day, Niti Gupta found herself naturally drawn to business. Her father’s world revolved around leather garment exports, exposing her early on to the global fashion circuit. Her mother, immersed in printing and design, sparked her curiosity in the visual world. These dual influences set the stage for Niti’s creative journey, and her formal education at NIFT became the bridge that connected her roots with her ambition. Today, she stands at the intersection of creativity and commerce as the founder of Niti Gupta Events, the creative force behind Escapades, and the curator of The AFRA World.

With over two decades of entrepreneurial experience, Niti reflects on her journey with grounded wisdom. Starting her own ventures in 2004, she describes the ride as one filled with highs and lows—each phase a source of valuable insight. For her, two ideas have remained constant: trusting your instincts and staying true to your path. “The biggest mistake any entrepreneur can make is not trying something new,” she shares. Every calculated risk she’s taken has carved new paths and led to richer experiences, shaping her unique voice in the luxury design and event world

Navigating a business environment where people bring their own quirks, energies, and ambitions, Niti believes the key lies in reading personalities instead of trying to control them. Her advice is clear—observe who you're dealing with, find something meaningful in that dynamic, and use it as a point of connection. She also draws a firm line between professional relationships and personal life. That clear boundary, she says, helps maintain a results-driven, focused team environment.

Support from family has been a powerful force behind her resilience. Raised by parents who understood the grind of starting from scratch, she always found guidance close to home. Their unwavering faith gave her the freedom to explore, experiment, and expand. She firmly believes families today should nurture and back the aspirations of their children or partners—especially when they decide to follow a less conventional path. The emotional and mental support that comes with trust can be the edge that helps a new venture thrive.

Resource-wise, Niti always counted her creativity and vision as her biggest assets. Whether working on luxury packaging or planning high-stakes events, she’s leaned on her strengths in ideation and curation to lead the way. For projects that demanded more, she was never afraid to dip into her savings. Belief in her own concepts always took priority over waiting for perfect conditions.

Staying ahead of the competition continues to be her biggest challenge—and her biggest motivator. Whether she's leading a global fashion confluence in Dubai or printing a bespoke collection at Escapades, she focuses on delivering quality that reflects the needs and pulse of the moment. That hunger to outdo her last project fuels her momentum.

Niti’s ventures reflect her love for luxury design and storytelling. Escapades specializes in printing, graphics, and lifestyle packaging, while Niti Gupta Events brings alive weddings, music concerts, tournaments, and fashion showcases. The AFRA World, her flagship fashion event, brings global designers under one roof each year. She also consults for emerging brands, helping them build identities that stand apart in a competitive market.

Her refusal to settle for the expected is what makes her different. She’s always asking herself what can be done differently—and better. That curiosity is her compass. Her message to aspiring creators and entrepreneurs? “Never doubt your dreams and never give up. Chase your dreams and goals relentlessly—until you achieve them.”