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Meet the Women On Mission, Avrati Raturi founder, Project Laal.


Avrati Raturi : “We have this underlying belief in my venture. Serving menstruators who requires proper knowledge and equipment, to keep better in menstruation days, is our mission. As a child, I was always certain that when I grow up, I will become an entrepreneur. The will to do something of my own was always in fact in my heart. And tried to achieve that goal whenever possible.


Life was going on at its pace, but it was in 2020 that I finally decided to pursue my career as an entrepreneur. For me, this journey has been absolutely beautiful, with its ups and downs. I learned so much, starting this non-profit organization with just 2 or 3 people and now it has 50+ members.



I think the biggest challenge I face in my life, probably still facing, is the thought flow in my mind. There were times and still happens that I give up, do negative self-talk, and become afraid that it won’t work out as I had planned it out to be. Amidst all this darkness, there is this ray of light that I always follow, and overcome my challenges


I was awarded by Indian Medical Association for my Non-profit organization, got featured by newspapers and television in India like Dainik Bhaskar, Amar Ujala, and Hindustan, and as well as featured by prominent publications in Tucson, Arizona, United States of America. I was also awarded Eller College of Management Rising Star and Top Collegiate Women at Ordinary Women doing Extraordinary things for 2 consecutive years- 2020 and 2021.



My venture, Project Laal is a non-profit organization that seeks to provide menstrual products accessible across rural areas of India. Our goal is to benefit the people who do not have access to basic feminine or menstrual awareness as well as the products.


People can connect with us on LinkedIn - Project Laal, Facebook- Project Laal and Instagram @project_laal


From where I am standing today, I believe we can all be empathetic towards each other and help someone in need. Small steps are taken every day, which can go a long way.”

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