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Meet Aditi Chandel - A Gen Z' venture in recycling


Aditi Chandel: it's a chilly December day, the day of my father's birthday. Little did I know that this would mark the inception of a journey that would redefine my purpose and reshape my identity.


The initial challenge was monumental – starting a venture without any industry support. My father, a successful businessman in a different domain, provided unwavering support but lacked insights into the eco-friendly sector. Living in a different city only added to the complexity. An introvert by nature, I soon realized that genuine networks and relationships were my lifelines in this challenging terrain.


The journey began with a stark realization that solutions to environmental problems lie on the ground, amid artisans, tailors, and diverse fabrics. Countless cities became my classrooms, and I soaked in knowledge like a sponge. It wasn't just about crafting sustainable products; it was about understanding the intricate web of skills, fabrics, and collaboration that would breathe life into my vision.


Two years later, the lessons have been profound. One can never underestimate their own capabilities. It's about taking risks, building healthy relationships, and embracing failure as a stepping stone to success.


The achievements, though seemingly small, are significant milestones in this journey. Being published twice, albeit unpaid, and showcasing at the Sustainability Fair 2.0 in Dehradun were moments that validated the path I had chosen.


I've found a niche that merges upcycling plastic with handicraft – a creative solution to a crisis that sees 9 million tonnes of plastic waste enter our environment annually. It's not just a business; it's a movement to spread awareness, generate employment, and create a positive impact on our surroundings.


Our planet needs us. Each action we take, no matter how small, contributes to the collective responsibility we bear. Let's be conscious, responsible, and actively participate in weaving a better, more sustainable future. My venture is not just a brand; it's a call to arms for change, a testament to the fact that even the smallest initiatives can make a significant impact on our world.

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