Khyati Sahdev, a CA final student with a passion for dance, is not just a social media influencer but also the proud owner of Danceaholic Studio. Her story begins during her intermediate exams when she ventured into dance classes at Shiamak Davar's institute. While her love for dance had deep roots from childhood, it was the transformative experience of stage shows that propelled her to explore a new dimension - the digital stage. Initially, she shared short dance videos online simply for the joy of it, but as time progressed, the camera became her ally, and the realization dawned that her true calling was to be in front of it every day.
However, the path to success in the influencing business is not without its challenges. She candidly shares the toll it took on her mental health - the incessant checking of views and likes, the anxiety when a video didn't perform as expected. Yet, she emphasizes the importance of finding a balance and not allowing oneself to be consumed by the numbers. Taking a step back, seeking support from close ones, and returning with a refreshed mindset proved to be pivotal for her journey.
In the realm of influencing and dance studio ownership, marketing plays a crucial role. Her businesses are interrelated, serving as mutual marketing platforms. Collaborations with artists in her niche and strategic brand promotions have been instrumental in expanding her reach and engaging new audiences.
Gratitude fills her words as she acknowledges the unwavering support of her parents. Khyati’s father's encouragement to start a YouTube channel marked a turning point, and the consistent backing from her family has been a game-changer. The emotional anchor provided by her mother serves as a reminder of the importance of a supportive family in navigating the challenges of entrepreneurship.
Khyati’s story resonates with the belief that where there's a will, there's a way. Lack of resources didn't deter her passion for dance and content creation. Armed with only a phone, she created videos on public spaces and her terrace, proving that the journey begins with the will to pursue one's dreams.
In the digital age, understanding algorithms is a major challenge. She recognizes the difficulty in deciphering algorithms to reach the right audience, a challenge she faces both in her influencing business and dance studio. Adapting to the ever-evolving algorithms is a continual process of trial and error.
At the core of her entrepreneurial venture is Danceaholic Studio, a haven for dance enthusiasts. Offering a variety of dance classes and providing studio space for content creators, the studio embodies the creativity that defines the dance industry.
She acknowledges the uniqueness of the dance industry, attributing its vibrancy to the diverse creative perspectives that artists bring to their performances. In her view, it is this individuality that sets the industry apart and infuses it with unparalleled creativity.
Khyati advises to always follow your heart. Despite the initial difficulties, the pursuit of one's passion leads to genuine happiness. Her journey stands as a beacon of inspiration, showcasing the transformative power of perseverance, familial support, and a relentless commitment to one's dreams.