Ishita's story begins with a deep-seated passion for fashion. After completing her fashion merchandising program at Pearl, she ventured into the industry by working with various designers and eventually establishing her own clothing store. Her knack for putting together diverse styles became evident as she curated clothing from designers across India. However, her journey didn't stop there. She delved into professional makeup, further enhancing her expertise.
Seeking a comprehensive understanding of image consultancy, she pursued certification from the London Image Institute. Armed with a newfound confidence, she began practicing her skills on friends and family, gradually expanding her clientele. The pivotal turning point came in 2020, during a time when the world was down with the hit of pendamic. She utilized this period as a blessing in disguise, venturing into virtual programs and launching her Instagram page in 2021. Since then, there has been no looking back, as she continues to empower women globally through her unique approach to style and self-confidence.
She acknowledges underestimating the significance of technology, particularly in the realm of social media, during the initial stages of her business. She emphasizes the importance of staying updated with technological trends to remain competitive and connected in today's fast-paced world. She imparts two key teachings. Firstly, she underscores the importance of effective delegation to prevent burnout and maintain sustainable growth. Secondly, she emphasizes the creation of a positive work environment with healthy competition, supporting colleagues in their individual journeys, and celebrating collective success. She expresses gratitude for their unwavering support. Whether in career decisions or financial assistance, her family has been instrumental in enabling her success.
For budding entrepreneurs, she emphasizes the significance of family support, extending beyond financial assistance to include encouragement, guidance in decision-making, and emotional support. At the core of Ishita's business is the mission to empower women to embrace their true selves and exude confidence through the transformative power of style. Beyond aesthetics, her business places emphasis on fostering positive self-image, addressing body image issues, promoting body positivity, and celebrating the diversity of beauty.
She believes that her industry is unique because it offers the privilege of making women around the world happy and confident. The job goes beyond aesthetics, helping women reclaim the front seat of their lives and providing them with a version 2.0 of themselves. The fulfillment lies in not only making someone look good but also feel good simultaneously. She encourages everyone to take chances and remain consistent. She believes that true self-growth comes from within as individuals embrace their strengths, acknowledge their weaknesses, and continue to evolve into the best version of themselves.