Fashion Reimagined: Amar Nagaram on Weaving Sustainability and Circular Design into the Core of Virgio

Amar Nagaram stepped into the fashion world with a clear thought. Clothing in India should be stylish, comfortable and gentle on the planet. Many consumers were already searching for conscious choices but found it hard to trust big labels. Amar wanted to change that feeling by building Virgio, a brand that places circular practices at its heart.

He believed the Indian fashion market was ready for a shift toward mindful design. Young shoppers especially were tired of fast trends that fade too quickly. They wanted clothing that feels good and lasts longer. Virgio grew from these conversations. The brand focuses on materials that cause less waste and on designs that stay relevant beyond one season.

The most interesting part of his approach is how he listens to the community. Many founders build fashion around runway styles but Amar works closely with real shoppers. He studies what they purchase, what they return, what they feel uncomfortable wearing. This made the brand more relatable and closer to daily life. It also helped build trust among college students and first job professionals who want style without guilt.

Virgio supports responsible sourcing and promotes recycling practices among its buyers. It encourages customers to reuse clothes, exchange items and build a more thoughtful wardrobe. This approach slowly builds a new fashion culture where people care about how their clothing is made. Many young Indians appreciate this shift and choose brands that reflect their values.

The brand has expanded its presence in online retail and created awareness among customers who want cleaner options. This is shaping a new chapter for Indian fashion where conscious design is not a niche but a growing demand. Amar uses his past experience from leading major tech fashion ventures to create systems that support smoother buyer journeys and better product selection.

His journey shows that Indian startups in fashion can grow with responsible choices. The country is entering a period where sustainability is no longer seen as a trend. It is becoming a genuine part of how people shop. Virgio taps into that change with simplicity and clarity.

As more consumers explore mindful choices, Virgio aims to stand beside them with clothing that feels modern while respecting the planet. Amar’s work is inspiring many young founders who want to build fashion brands rooted in responsibility, creativity and long term value.