Ami Damani | The Entrepreneurs of India Magazine September 2023

The Entrepreneurs of India
Sep 25, 2023
2 min read

In the heart of Mumbai's Breach Candy, a sweet symphony of flavors and creativity unfolds. Ami Damani, the visionary founder of Chocolato, has masterfully transformed her hobby into a thriving chocolate haven, making waves in the confectionery world. With steadfast support from her family and a relentless pursuit of excellence, Ami has crafted an empire that delivers not just chocolates, but enchanting experiences.

15 years ago, Ami's tryst with chocolates began as a hobby, igniting a spark that would change her life forever. With guidance from her Father-in-law and husband, this passion was honed into a full-fledged business. Today, Chocolato stands as a testament to her unwavering dedication and entrepreneurial spirit.

Her journey wasn't just about instincts; it was fortified by knowledge. She pursued a Chocolatier's degree from Switzerland's prestigious Barry Callebout, honing her craft to perfection. This formal training combined with an MBA in Marketing from Welingkar Institute of Management Studies equipped her not only with chocolatiering skills but also with strategic business acumen.

Chocolato offers a diverse array of chocolates, from timeless favorites like Pure Chocolate to captivating choices like Pure Dark Chocolate and White Chocolate, delivering an enticing taste adventure. Nutty Chocolates, Energy Bars, and soft-centered creations dance on palates, while Praline and Almond Chocolate showcase the artistry. The unique selling proposition of Customize Logo Chocolates blends branding with sweetness, attracting corporate giants like HSBC, Citibank, and Fab Bag. Beyond being a chocolate supplier, Chocolato curates memories with options catering to various dietary needs, allowing customers to pre-order meticulously crafted batches up to 100 kg with a 20-day window and a commitment reflected in a 50% advance payment requirement. Chocolato crafts not just chocolates, but experiences to savor and cherish.

She doesn't just tantalize taste buds; she cares for her customers' well-being. Chocolates, known for their indulgence, come with surprising health benefits. These include increased antioxidant levels, enhanced blood vessel elasticity, and mood elevation due to heightened serotonin levels. Corporate bulk gifting orders and celebratory announcements have found their delectable partner in Chocolato.

She found her niche, veering away from the ordinary, and has etched her name as the "Chocolate Lady with a Chocolate Heart." Her advice to aspiring entrepreneurs resonates – patience, perseverance, and an unwavering love for what you do. Ami's creations are a testament to this philosophy, a harmonious blend of passion and excellence.