Akanksha Tiwari - The Entrepreneurs of India Magazine

Akanksha Tiwari’s journey began in the field of engineering, where she completed her B.Tech and M.Tech from Babu Banarasi Das University in Lucknow. Like many students, her path seemed certain at first, but life had other plans. Surrounded by family and some known people, she began to develop a growing interest in healthcare.

The turning point came when her husband, who was also from a medical background, encouraged her to think differently. “We thought to do something of our own in the medical field, and my husband and family supported me completely,” she recalls with warmth.

This support became the foundation of what would later become AVJ Laboratories Pvt. Ltd, a pharmaceutical company driven by purpose, patience, and persistence.

The market she entered was vast and competitive, but Akanksha learned early that staying updated and introducing new products could naturally reduce risks. It was a simple belief but one that helped her build confidence in a challenging business world.

Her family and friends played an important role. “My husband, family, and friends were the pillars behind AVJ,” she says. Their encouragement helped her stay grounded through the early struggles of building a brand from scratch. For Akanksha, every day was a new lesson. The medical market trusted old names easily, and it took constant effort to make space for a new one. Money was another major challenge, as is the case for many first time entrepreneurs. She openly shares that they gradually liquidated their business and slowly invested in AVJ Laboratories Pvt. Ltd.

Despite the difficulties, she and her team remained regular in their work. Whether profit came or not, they never stopped. That consistency slowly helped them earn the trust of doctors, distributors, and customers.

AVJ Laboratories Pvt. Ltd began to stand out for its product range and pricing. Akanksha proudly shares that their products are priced lower than most brands in the market without compromising on quality.

Some of their products, in fact, are not easily available from other Indian brands. They even managed to launch certain items in second or third position when compared with foreign companies, which was a big step forward for them.

Akanksha firmly thinks that success does not come overnight.

Her words come from experience, and her story shows that real progress comes from continuous effort, not shortcuts. Beyond business, she dreams of building her own brand that can give employment and help people. Her sense of responsibility extends beyond profit to purpose. She believes that entrepreneurship should create something lasting for society.

Today, her company, AVJ Laboratories Pvt. Ltd, continues to grow in the pharmaceutical space with a simple goal of providing affordable and quality medical products. For her, trust and relationships matter the most.